Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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“If you read the book and look at some of the evidence [contained within] the book, you can identify ways to, for example, crack the access codes for voice mail messages,” says David Steinberger, Perseus’ president and CEO. In fact, a quick dial of the phone number in the book’s title leads to a voice mail greeting from Cathy herself: “Hey, this is Cathy … Emma, if this is you, I left my book under your porch. Take a look. I think there’s stuff buried there we haven’t figured out yet. OK, leave a message at the beep.” An operator then prompts the caller (reader) to enter an access code to “retrieve your messages.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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