Reality Check
The objective of authors Sean Stewart and Jordan Weisman was to wrap a seemingly endless net of interactivity around readers—effectively spinning so deep a web of realism that they become part of Cathy’s world. Where many young adult books fail to pique the interest of their market these days is where “Cathy’s Book” is likely to succeed, Joyce says. “This book, we think, is an anecdote to that decline [in youth readership] or the kind of book that would get a kid who doesn’t read to read. It’s a book to be read with a cell phone and a mouse in your hand. … We feel strongly that there’s something ground-breaking about this narrative experience, but whose experience spans all the media that we use and that teenagers recognize as being part of their life.”
Matt Steinmetz is the publisher and brand director of Publishing Executive.