Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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“We’re creating a MySpace account for Cathy and then linking to it from some other fictional characters in the book and also real folks … so that it has a reality in that world.”
Running Press has already inked a deal with Stewart and Weisman to write a second book in the series, and Joyce predicts there will be more projects of this genre to come from the publisher. In light of all of the early press and the global interest in this title, Steinberger says he has particularly high hopes. “We would like to see this book hit national best-seller lists. That’s a clear goal.” BB
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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