Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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But Steinberger says the bad press hasn’t tempered the industry’s enthusiasm for the book, pointing to an “initial distribution well in excess of 100,000 copies.”
He admits Perseus knew the risk it ran with the marketing deals. “We expected to get some controversy from this … and we’re not overly concerned.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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