Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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Perseus and the authors’ own interactive marketing company (42 Entertainment) have gone so far as to launch Web sites for fictional companies that appear in the story. For example, one character plans to start a cellular phone company in China named Doubletalk Wireless. Readers are able to “Google” the company’s name and will find a listing for DoubletalkWireless.com.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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