Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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That’s where “Cathy’s Book”—and all of its interactivity—comes in.
“The book is only the tip of the iceberg,” Joyce says. “There’s more story not in the text.” The story, which chronicles the adventures of a teenage heroine named Cathy investigating why her boyfriend broke up with her, prompts careful readers to uncover secrets and answers via Web sites they can visit, phone numbers they can call, and letters, photos and diary entries.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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