The Corner Office: On the Record With: Paul Bogaards
Can you describe how the publicity department functions within the Knopf group? Are you involved with books from the point of acquisitions? Do you have input into design? Sales decisions?
● We plan and execute publicity campaigns for our books and authors. We work cross platform—every touch-point with a reader is a potential point of engagement for our team. We have a framework that we apply to every title, and we start with this question: What is the audience we are trying to reach for said book and author? We then follow with this question: How are we going to access that audience? We work with media, booksellers, librarians, reading groups, social networks, online communities—anywhere and everywhere an author can engage. We have strong publicity teams in place within our publishing group—anchored by seasoned industry veterans (Nicholas Latimer, Alison Rich, Russell Perreault)—and our approach to campaign work is creative, disciplined and pragmatic.
- People:
- Knopf Doubleday
- Lynn Rosen