The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
By
Lynn Rosen
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
The beauty, of course, is that we’ve gained the ability to narrowcast. It is now possible to tap audiences with an unprecedented degree of specificity. We have all kinds of tools available to help us map audiences. The key is using technology to your advantage. You need to know where the readers are, understand how they are engaging with content, and determine how to prompt the sale.
1 Comment
View Comments
- People:
- Knopf Doubleday
- Lynn Rosen
E
Lynn Rosen
Author's page
Related Content
Comments