The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
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Lynn Rosen
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When you teach classes on publicity, what do you tell future publicists are some of the most important skills they need?
● You need to read with comprehension and know how write well (still). You need to distill essential information about your books (outgoing process) and digest media and data (incoming process). You need to be personable (for relationship building). You need to have a strong network of contacts.
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