The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
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Lynn Rosen
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Physical books are proving to be remarkably resilient. The ebook ecosystem has become more diverse across publishing, self-publishing and retail sectors. Independent booksellers are proving their mettle at driving customer engagement and becoming vibrant community hubs. Publishers are making necessary adaptations in the digital space and significant investments in tools and resources to gain reader insights, map performing media, measure reader engagement, aggregate audiences and listen to conversations as they animate around books and authors. There is more capturing of data and sharing of knowledge than ever before, and all of these enable us to market our authors with more precision.
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Lynn Rosen
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