The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
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Lynn Rosen
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Writers need to understand the value of promotion: why it matters. Writers need to be engaged with every audience they come into contact with—publishers, sales reps, booksellers, librarians, media, social hubs—because every audience represents an opportunity. And proper engagement begins with enthusiasm for their work. That may sound obvious, but I’ve been around a surprising number of authors who are kind of “meh” about their work (or if not their work, the process of selling it). Listen: If you’re not excited about your book, why should the reader be? Writers need to send the appropriate message. Shamelessness, adaptability and an awareness of the marketplace all help.
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