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The ability to rapidly launch a system, maintain the system in house, and minimize ongoing creative labor hours spent on simple template customization will enable Thomson West to recoup their investment in less than a year.
The additional benefits of the new system became obvious as soon as sales representatives began utilizing it. According to Berensen, "Our purchase of Storefront has been easily justifiable. One project alone this year will pay for it, while we will utilize it for a number of projects."
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