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The sales representatives can customize and order a whole range of documents—from postcards to event banners—through the collateral store. The most popular documents include:
• Direct Mail. The sales representatives can choose from a series of letters targeting potential customers. The letters range from introductory letters to follow-up letters and sales letters that describe the benefits of working with Thomson West. The sales representative's signature is automatically added to the letter. A mailing database can be uploaded and merged with a letter for addressing and personalization.
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