ContentDirector: Read Any Good Books Lately?
Our new initiative aimed at better understanding reader habits
By
Lynn Rosen
Stage one of "Read Any Good Books Lately?" is an on-the-street video campaign. We'll be collecting short videos of random readers, interviews of people we find wherever we go who are reading in public, asking them about their literary selections and their attitudes about reading. Once we are able to secure funding, we'll follow up with focus groups. We hope to work with an institutional partner and to apply tried-and-true consumer goods research methods to our study of the business of books.
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%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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