ContentDirector: Read Any Good Books Lately?
Our new initiative aimed at better understanding reader habits
By
Lynn Rosen
Another report from early 2009 from the National Endowment for the Arts, "Reading on the Rise," found a "definitive increase" in the number of people who read books. The NEA was heartened to find a reverse in the downward trends they had observed in the prior two decades, enabling them to draw the conclusion that "cultural decline is not inevitable."
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%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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