ContentDirector: Read Any Good Books Lately?
Our new initiative aimed at better understanding reader habits
By
Lynn Rosen
Ever since I was a member of the Book Industry Study Group Marketing and Statistics Committees in the late 1990s until 2002, I have wanted to launch a qualitative study of reading habits. It is therefore my great pleasure to kick off our Book Business "Read Any Good Books Lately?" campaign, our study of reading habits. As your source for cutting-edge industry news and strategic analysis that supports the way you do business, our ongoing goal is to keep our readers in touch with the information and the trends you need to achieve your business outcomes. As such, we want, in a sense, to help you invent the future Swiffer® of the book business, by helping you understand how people read books.
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%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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