ContentDirector: Read Any Good Books Lately?
Our new initiative aimed at better understanding reader habits
By
Lynn Rosen
These reports are beginning to tell us what we were wondering about the Hawking book: what our customers actually do once they've bought the books. We here at Book Business and you at your corporation or institution are very involved with the business of making books: books for a variety of markets, books in a variety of formats. But no matter their content or platform, they are meaningless if there is no one at the other end of the publishing chain to receive them: our valued readers.
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%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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