ContentDirector: Read Any Good Books Lately?
It is only by engaging with readers that we can continue to hone our craft of publishing and do it successfully. But how engaged are we really with this end user? What do we know about them?
Charles Duhigg, author of "The Power of Habit" and a keynote speaker at our September Publishing Business Virtual Conference & Expo, has studied and written extensively about the consumer products industry and its methods of researching and introducing new products. Through Duhigg, many of us have learned the story of the invention of Febreze®, and about the many hours researchers spent observing consumers cleaning their homes to learn exactly how people make their beds, mop their floors and perform other household chores, in order to manufacture a product buyers would actually use.
%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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