ContentDirector: Read Any Good Books Lately?
Our new initiative aimed at better understanding reader habits
By
Lynn Rosen
Have you read any good books lately? This question is not merely empty rhetoric for me. I go about the world asking this question of people—of my friends, family and colleagues, and of random strangers in random places. I am frequently known to walk up to someone engaged in the act of reading by the side of a swimming pool or a ball field, to lean over their way as I strap-hang above them on some public mode of transportation, and inquire about their literary selection: What is it? What's it about? Do they like it?
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%0D%0A%20%20And,%20of%20course,%20it's%20true.%20Hawking's%20book%20was%20a%20trendy%20intellectual%20purchase.%20Drop%20a%20copy%20of%20this%20much-talked-about%20dense%20and%20brainy%20bestseller%20on%20your%20coffee%20table,%20and%20guests%20were%20sure%20to%20gain%20a%20favorable%20impression%20of%20your%20erudition.%20But%20speak%20knowledgably%20about%20black%20holes,%20quarks%20and%20antimatter%3F%20Mere%20ownership%20of%20the%20tome%20did%20not%20such%20conversations%20guarantee.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fread-any-good-books-lately%2F" target="_blank" class="email" data-post-id="3022" type="icon_link"> Email Email
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