Panelas says that very clear right now is the desire for people to have information at their fingertips—a trend that reference publishers are working to embrace.
To do so, Britannica is more frequently publishing information in various ways—via cell phones, wireless devices, handheld devices, etc. “We’ll be on your iPod soon,” he says. “You can now settle arguments in a restaurant or get answers when you’re in a cab. Some people still think of the Britannica as this big set of books, but we are fitting into smaller and smaller spaces, and reaching people wherever they need us.”
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
Big Info, Small Spaces
Panelas says that very clear right now is the desire for people to have information at their fingertips—a trend that reference publishers are working to embrace.
To do so, Britannica is more frequently publishing information in various ways—via cell phones, wireless devices, handheld devices, etc. “We’ll be on your iPod soon,” he says. “You can now settle arguments in a restaurant or get answers when you’re in a cab. Some people still think of the Britannica as this big set of books, but we are fitting into smaller and smaller spaces, and reaching people wherever they need us.”