While Morse couldn’t comment on the percentage of the company’s revenue that is generated from advertising, he says, “I can tell you that it has increased significantly over the past 12 months. The important thing for publishers to keep in mind, especially reference book publishers, is that this revenue is much more profitable than print-product revenue, because the cost of goods is so much less. … So, as long as you can keep your development costs under control, there is good money to be made here.”
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
While Morse couldn’t comment on the percentage of the company’s revenue that is generated from advertising, he says, “I can tell you that it has increased significantly over the past 12 months. The important thing for publishers to keep in mind, especially reference book publishers, is that this revenue is much more profitable than print-product revenue, because the cost of goods is so much less. … So, as long as you can keep your development costs under control, there is good money to be made here.”