In truth, search engines and other online resources have hurt the reference book industry. “The reference category has been extremely challenging over the last few years, as consumers are increasingly turning to the Internet
for their research needs,” says
Michael Norris, senior analyst for Simba Information, a market intelligence and forecasting company owned by R.R. Bowker.
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
Segment Shows Significant Decline
In truth, search engines and other online resources have hurt the reference book industry. “The reference category has been extremely challenging over the last few years, as consumers are increasingly turning to the Internet
for their research needs,” says
Michael Norris, senior analyst for Simba Information, a market intelligence and forecasting company owned by R.R. Bowker.