Those who are continuing to prosper, he says, are “only those who have a strong reference publishing brand.”
The Future of Facts
So, as the image of the old encyclopedia salesman fades and an iPod jam-packed with wondrous facts comes into focus, one may wonder what successful reference publishing looks like in the future.
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
Those who are continuing to prosper, he says, are “only those who have a strong reference publishing brand.”
The Future of Facts
So, as the image of the old encyclopedia salesman fades and an iPod jam-packed with wondrous facts comes into focus, one may wonder what successful reference publishing looks like in the future.