Panelas believes it will encompass those who publish high-quality content, who understand what customers want and who have the flexibility to change as needed.
Kobasa adds, “To be a successful reference publisher one has to deliver both what the user is looking to find and what the user does not know to look for. … For example, we need to make sure our information on a topic such as global warming is accurate, comprehensive and balanced for our users. But at the same time, we have to realize that while we have users looking for something they’re describing as global warming, they need to know about related topics like climate or atmospheric gases, too,” he says. “So we need to make sure we have equally extensive and reliable information in those areas and that we make it easier for the user to find this information and understand why it’s pertinent to the question he or she started out with.”
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
Panelas believes it will encompass those who publish high-quality content, who understand what customers want and who have the flexibility to change as needed.
Kobasa adds, “To be a successful reference publisher one has to deliver both what the user is looking to find and what the user does not know to look for. … For example, we need to make sure our information on a topic such as global warming is accurate, comprehensive and balanced for our users. But at the same time, we have to realize that while we have users looking for something they’re describing as global warming, they need to know about related topics like climate or atmospheric gases, too,” he says. “So we need to make sure we have equally extensive and reliable information in those areas and that we make it easier for the user to find this information and understand why it’s pertinent to the question he or she started out with.”