Merriam-Webster also was ahead of the curve in digital publishing, launching its Web site (www.Merriam-Webster.com) in 1996. It also quickly widened some eyes in the industry when it veered from the traditional book-publishing business model by selling advertising on the site. “We have been selling advertising since 1997, almost as long as we have had the site,” says John Morse, Merriam-Webster’s president and publisher.
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
Ad Sales Boost Revenue
Merriam-Webster also was ahead of the curve in digital publishing, launching its Web site (www.Merriam-Webster.com) in 1996. It also quickly widened some eyes in the industry when it veered from the traditional book-publishing business model by selling advertising on the site. “We have been selling advertising since 1997, almost as long as we have had the site,” says John Morse, Merriam-Webster’s president and publisher.