SPONSORED CONTENT: Coming Soon to a Bookstore Near You
Book retailers--especially independents--can increase the range of titles and authors lining their shelves by offering more titles from self- and small publishers. With the ability to order books to be printed on demand they can begin eliminating the unrecoverable costs associated with shipping unsold books back to publishers. And since books from those new voices compete with the mass market titles for same share of reader’s income, booksellers and readers both have greater choices of what to sell and read.
- Companies:
- Amazon.com
- Bowker
- IUniverse
- Lulu.com
- Océ
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.