SPONSORED CONTENT: Coming Soon to a Bookstore Near You
Big box bookstores like Barnes and Noble are already looking at how they can become publishers and use digital technology to produce books with their imprint in their distribution centers and supply their stores on an overnight basis. This means a book retailer is able to acquire, edit, produce, distribute and sell a title. This circumvents traditional publishers and distributors, changing how the revenue stream flows.
- Companies:
- Amazon.com
- Bowker
- IUniverse
- Lulu.com
- Océ
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.