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Traditional printers and publishers can implement hybrid digital and offset systems to support the long runs of their best-selling titles while more cost-effectively producing the works of lower volume authors. For example, as demand for a leading title declines, production can shift to digital presses, helping control inventory and production costs. A title originally produced digitally that becomes a strong seller can be switched to offset as demand increases. By leveraging the advantages of hybrid systems publishers can manage costs effectively without limiting the range of titles available.
- Companies:
- Amazon.com
- Bowker
- IUniverse
- Lulu.com
- Océ
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.