SPONSORED CONTENT: Coming Soon to a Bookstore Near You
Savvy print providers are taking advantage of the technology to produce the books for the growing ranks of authors and publishers. Not only do they bring in new revenue, they broaden the services they provide and are ultimately growing their businesses in a time when less forward-thinking printers are seeing only modest growth at best.
Disruptive technologies always bring changes to the markets and industries where they are implemented. On one hand there is the opportunity to forge new business models that leverage digital printing technology. On the other hand, there are real threats for those companies that won’t adapt and continue doing business as usual. Digital book production is a fact of life and is on the verge of dramatically changing the entire book publishing industry. It’s going to be an exciting ride. So get on board.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo” and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books athttp://books.cholmonco.com.