SPONSORED CONTENT: Coming Soon to a Bookstore Near You
Shorter Runs/Fewer Returns: Publishers can limit or even curtail the number of books returned by book stores. Already some all-digital publishers that produce books on demand have no-return policies.
Better Quality/More Opportunity: Both monochrome and color digital quality has dramatically improved over the past few years making a broader range of titles suitable for digital production. Reliable color and black-and-white digital presses, a broad range of substrates (many of which are the equivalent of offset papers), and comprehensive finishing solutions can provide top quality books that are virtually indistinguishable from offset versions.
- Companies:
- Amazon.com
- Bowker
- IUniverse
- Lulu.com
- Océ
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.