The future of publishing is being shaped by mobile and social
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Brian Howard
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Publishing%20Technology<%2Fa>%20COO%20Randy%20Petway’s%20take%20on%20the%20topic%20at%20yesterday’s%20Publishing%20Technology%20Executive%20Exchange%20at%20the%20wine%20cellar%20of%20Del%20Frisco’s%20on%20the%20Avenue%20of%20the%20Americas%20in%20New%20York%20City%20was%20apt%20indeed,%20focused%20as%20he%20was%20on%20the%20way%20consumers%20discover%20and%20purchase%20content.%0D%0A%0D%0A%20%20That%20bit%20of%20semantic%20gymnastics%20on%20Petway’s%20part%20had%20to%20do%20with%20what%20he%20described%20as%20the%20difference%20between%20trends%20and%20realities.%20Trends%20are%20things%20that%20people%20think%20are%20going%20to%20happen;%20the%20"future"%20of%20publishing,%20however,%20is%20already%20happening—a%20reality—he%20explained.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-future-publishing-now-its-being-shaped-mobile-social%2F" target="_blank" class="email" data-post-id="2702" type="icon_link">
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The second key reality is a shift to social media and its influence on behavior, especially buying behavior. He noted that 75 percent of those polled say they would be more likely to purchase something if it was recommended by a friend, and that 20 percent would purchase something directly from a social media site.
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