The future of publishing is being shaped by mobile and social
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Brian Howard
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Publishing%20Technology<%2Fa>%20COO%20Randy%20Petway’s%20take%20on%20the%20topic%20at%20yesterday’s%20Publishing%20Technology%20Executive%20Exchange%20at%20the%20wine%20cellar%20of%20Del%20Frisco’s%20on%20the%20Avenue%20of%20the%20Americas%20in%20New%20York%20City%20was%20apt%20indeed,%20focused%20as%20he%20was%20on%20the%20way%20consumers%20discover%20and%20purchase%20content.%0D%0A%0D%0A%20%20That%20bit%20of%20semantic%20gymnastics%20on%20Petway’s%20part%20had%20to%20do%20with%20what%20he%20described%20as%20the%20difference%20between%20trends%20and%20realities.%20Trends%20are%20things%20that%20people%20think%20are%20going%20to%20happen;%20the%20"future"%20of%20publishing,%20however,%20is%20already%20happening—a%20reality—he%20explained.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-future-publishing-now-its-being-shaped-mobile-social%2F" target="_blank" class="email" data-post-id="2702" type="icon_link">
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Ultimately, said Petway, publishers need to find ways to make it as easy as possible to purchase their products. “If you make it too difficult, customers will go elsewhere,” he said, offering the example of someone who finds inferior—but free and easily accessible—instructional content on YouTube.
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