The future of publishing is being shaped by mobile and social
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Brian Howard
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Publishing%20Technology<%2Fa>%20COO%20Randy%20Petway’s%20take%20on%20the%20topic%20at%20yesterday’s%20Publishing%20Technology%20Executive%20Exchange%20at%20the%20wine%20cellar%20of%20Del%20Frisco’s%20on%20the%20Avenue%20of%20the%20Americas%20in%20New%20York%20City%20was%20apt%20indeed,%20focused%20as%20he%20was%20on%20the%20way%20consumers%20discover%20and%20purchase%20content.%0D%0A%0D%0A%20%20That%20bit%20of%20semantic%20gymnastics%20on%20Petway’s%20part%20had%20to%20do%20with%20what%20he%20described%20as%20the%20difference%20between%20trends%20and%20realities.%20Trends%20are%20things%20that%20people%20think%20are%20going%20to%20happen;%20the%20"future"%20of%20publishing,%20however,%20is%20already%20happening—a%20reality—he%20explained.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-future-publishing-now-its-being-shaped-mobile-social%2F" target="_blank" class="email" data-post-id="2702" type="icon_link">
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He also emphasized a focus on high-value customers: “ In an e-commerce world, the heaviest social media users are 3 or 4 times more valuable, and iPad users are 10 times more valuable than other customers.”
“Stay close to high-value customers,” he emphasized. “Find technological ways to monitor what’s going on with your brand.”
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