Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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"Digital printing allows customers to take a lot of the guesswork out of guessing how many books they will sell in a couple years. Now they can print only what they know they need right now, and can re-evaluate and reprint down the road as needed," explains Hess.
There's also a big service and convenience factor. "We take time out of the equation for publishers," says Knight. "We can make books available on short notice for special events, book signings, market testing and speaker engagements. It's interesting to note that reviewers are more receptive to books that are bound and look ready to sell than they are to just receiving a review copy of a manuscript."
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Noel Ward
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