Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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Quality a Non-issue
The technology used to produce a book may be invisible to the reader but even a few years ago there were noticeable quality differences between offset and digitally printed books. Now, quality has become a non-issue. From cover to cover, the look and feel of a digital volume is indistinguishable to all but a trained eye. Print quality is the same and paper mills now offer the same substrates for both offset and digital presses. Digital presses have also become more flexible in the range of papers they can run, enabling a book printer to have a selection of paper stocks that can be used on any press.
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Noel Ward
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