Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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"It's all about meeting demand," says Knight. "Some authors and small publishers have titles that are only printed digitally because it's the best match for demand. It's not unusual for us to have three to four printings of a title in 12 months."
So is the long tail is shorter, or is it really longer—and wagging differently?
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Noel Ward
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