Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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A New Long Tail
Digital production has changed the "long tail" of publishing because a title can literally never go out of print. Leveraging this, publishers—whether large publishing houses, small independent imprints or even self-publishing authors—are looking to digital presses and short runs as a key to managing cash flow—and maintaining profitability.
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Noel Ward
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