Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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Digital production also happens to be a great fit for the mercurial nature of the publishing business. Book manufacturers with digital and offset capabilities can help keep customers in business—and profitable—over the life span of a title by using short runs on both ends of a title's life. A title can get its start on digital, shift to offset as demand builds, then go back to digital as demand tapers, keeping the title alive. This totally changes how backlist titles are handled, keeping those titles readily available in small quantities and still delivering profits to the publisher.
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Noel Ward
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