Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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This makes for compelling economics. "Publishers, especially smaller ones, have to manage cash flow as much as anything," notes Knight. "They're small businesses so cash is critical, and the ability to print as needed rather than investing in big print runs is a vital capability for them. Digital printing lets us help them manage inventory levels. That makes it easier for our customers—and us—to manage cash flow."
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Noel Ward
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