Quality Sales Materials on the Fly
Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops.
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• Invitations—to parties, events, and training sessions. The invitation can be customized with the date, time, location, and RSVP information. In some cases, the sales representative can even upload a mailing database for personalization.
• Letters. Sales representatives can customize the greeting and write the body of the letter by typing directly in a document view within the Web browser, and can customize the contact information and add (and crop on screen) his or her photograph.
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