Quality Sales Materials on the Fly
Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops.
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The sales representative indicates online the desired quantity to be printed and gets an estimate of the UPS shipping charge. A notice appears on the ordering page explaining the paper or fabric the item will be printed on.
Thomson West extended the Pageflex Storefront product with a module that sends an ordered file to a specific printer in the print queue through an Open Prepress Interface (OPI) server. Documents are digitally printed in-house at the Xerox print center located in Thomson’s facility. Wide-format inkjet printers located in the creative services department are used to produce banners. Printed documents are sent to the sales representative via UPS.
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