Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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Cleveland notes that all of August House’s staff is in a continual state of training and adds, “Of course, we want people on staff who are hungry to learn.”
Avalon was progressive as well. In fact, for the past 10 years, it has published text from one of its best-selling travel guides online. “‘Road Trip USA,’ by Jamie Jensen, has lived on various Web sites and has been updated with every new edition. That kind of work was being done in-house already by knowledgeable staff,” says Cox.
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Sharon R. Cole
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