Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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However, Trippe says some electronic work is actually being done by authors who blog in anticipation of a book.
Willingham says Silverchair does not separate print and digital staffs either. “We have people who work on both … and our workflows support both outcomes for the content,” she says. “We put more emphasis on efficiency, quality and the best experience for the customer—whether book readers or Web users—than on print versus digital.”
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Sharon R. Cole
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