Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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“We are dedicated to staying on top of the ever-changing nature of the Web, and we want people who understand how to best take advantage of podcasting and blogs from a marketing standpoint,” Cox says. “We want to utilize all the resources that emerge from the digital universe.”
No question, “going digital” to some degree has become a necessity for most book publishers, but the transition need not be daunting. Many suggest that publishers first consider their digital market potential, begin training staff while also hiring new e-savvy personnel, blend responsibilities among all staff and, lastly, be prepared to spend more than you project. (See “Preparing for the Price Tag” below.)
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Sharon R. Cole
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