Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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Got a Tech-Savvy Staff?
As publishers delve further down into the rabbit hole, one major challenge that presents itself is staffing a traditionally print-driven company for multimedia projects. Sure, doing blogs and webcasts or creating title-specific Web sites for every book would be great; but what do you do when no one on staff knows how to produce them?
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Sharon R. Cole
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