Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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Who’s Responsible for What?
Producing print and online versions of “Road Trip USA,” says Cox, has always been a collaborative effort among all employees. And, such a blending of responsibilities, rather than a division of them, is often the secret to multimedia success.
“My experience has been that clients with real success do not have a separate electronic group,” says Trippe. “If they do, it is a very market-focused group, but for the most part workloads among editorial, creative and production are blended.”
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Sharon R. Cole
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