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He mapped out an entirely new business model that included locating a digital book printing operation at Rowman & Littlefield's distribution warehouse in Blue Ridge Summit, Pa.
Essentially, Rowman & Littlefield pays for each book printed, with a yearly minimum number of books (40,000 to start) to be printed. The new business model eliminated packing and shipping costs from the printing facility to the distribution warehouse, and promised to print book runs of 100 or fewer cost-effectively.
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- Companies:
- Edwards Brothers
- Xerox Corp.
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