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The whole operation was orchestrated to complement long offset runs to avoid initial overprinting. But, the facility also provided Rowman & Littlefield with an opportunity that had not been available before—one that would cause quite a lift in revenue. The print-on-demand operation provides "end-of-life" services—when a book would normally be "out of print," the company can now print additional copies as they are ordered, adding significantly to a book's revenue-generating life.
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- Companies:
- Edwards Brothers
- Xerox Corp.
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