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In the first year of operation of the in-house digital book printing center, Rowman & Littlefield put more than 500 titles back into print and generated more than $1 million in revenue for books that would have otherwise been dead.
"Digital printing on demand has allowed Rowman & Littlefield to capture revenue we used to walk away from due to the economies of traditional manufacturing," says Lyons. "Now, [a book] is never out of print, and we can fill any order."
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- Companies:
- Edwards Brothers
- Xerox Corp.
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