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Robert Hu, vice president, strategic marketing, printing and publishing, Collabria, a print e-commerce facilitator, adds that his company is not really targeting the book space because of these strong bonds. "Publishers make it a point to work closely with vendors. Relationships are much deeper than those in typical commercial printing where the investment is not as long-term," he admits. "The ability to manufacture a book efficiently and economically is core to their product so they have more incentive to map out better production routes."
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